affter

The Affter brand project covered all key touchpoints — from visual identity to offline and digital communication.

The scope included the development and execution of affiliate gaming conferences, with full curation of the visual process across international industry events such as SiGMA, iGB Affiliate, and Affiliate World. This involved concept creation, booth design, and production of visual materials aligned with the brand’s positioning and premium aesthetic.

A strong focus was placed on premium merchandise — from concept to final product — emphasizing quality, materials, and refined visual language typical of the luxury segment.

The digital direction included social media management: defining visual strategy, content creation, and maintaining a consistent communication style.

The project reflects a holistic approach to branding, where every detail — from physical space to digital presence — contributes to a cohesive brand experience.